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2012 Online Application Form

SIA New Product Showcase (NPS)

ELIGIBILITY

To participate in the New Product Showcase program, your company and new product must meet the following criteria:
1. Your company must be a contracted ISC West exhibitor.
2. Your new product or service must have been released after April 7, 2011, and must be available for sale and shipment on the first day of ISC West, March 28, 2012.
If your company and product meet these two eligibility requirements, you may proceed.

NPS APPLICATION

Please ensure that your New Product Entry Form was already submitted. Then complete and submit the following online application form by February 10, 2012.

For assistance with this form, review the Application Tips.

2012 NPS Dates

November 15, 2011

2012 NPS Registration Open

February 10, 2012

Deadline for Application, Affidavit & Photos

March 27, 2012

-Face-to-Face Presentations
-Drop off your New Product in the Showcase Area (Level 2 Main Lobby) 9:00am-5:00pm

March 28, 2012

NPS Awards Ceremony at 3pm on Special Events Stage (Booth #14035)

March 29, 2012

Winner's Forum 9:00am-10:00am in Marco Polo #502

March 30, 2012

Pick up your New Product from the Showcase Area (Level 2 Main Lobby) 3:00pm-5:00pm

*	Company Name:
*	Company Address:
	Company Address 2:
*	City:
*	State:
*	Zip/Postal Code:
	ISC Booth Number:
	Does your company have a GSA contract?Yes No
	Is or will this product be GSA listed?Yes No
	Is your company a SIA member?Yes No
*	Entry Contact Name: The entry contact is the person responsible for submission of the product or service to the New Product Showcase.
*	Title:
*	Company:
	Telephone:
*	Cell/Mobile Number On-site:
*	Email:
	Presentation/Judging Contact Name:
	Title:
	Company:
	Telephone:
	Cell/Mobile Number On-site:
	Email:
	Press Contact Name. Please provide name if the press contact will be different from the primary entry contact.
	Title:
	Company:
	Telephone:
	Email:
	PRODUCT INFORMATION
	Please list as you would like your product referred to in all marketing materials.
*	Product Name:
*	Manufacturer:
	Please select the category below that best describes your new product entry. Also identify a secondary product category in which it may be considered. Note: At the discretion of NPS judges, your product may be moved to an alternate category without prior notice. Click here to review the full list of categories and their descriptions.
*

*	Product Description: Provide a 75-word description of your product:
	Would you like to exclude your product/service in pre-show promotions? (Selecting Yes means your product will NOT be included in press releases or the NPS website before March 28, 2012. After the ISC West Exhibit Hall opens, your product will appear in the NPS directory, website, and all press releases.)
*	Yes No
*	Date this product was or will be available for sale: (MM/DD/YYYY) To be eligible to enter SIA NPS, the product must be available for sale with immediate shipment on or before March 28, 2012.
	Please list up to three web links to specific pages about the product (not general company information):
	Does this product have any approved or pending copyrights/patents?Yes No
*	Is the product currently being used in the marketplace?Yes No
	If yes, by whom and what is the application?
	If no, what is the target application?
	PRODUCT PRICING
	To assist the judges in better understanding your product, please provide the following pricing information.
*	Describe your product’s positioning relative to similar technologies that are currently available from competitors. If your innovation is related to price, include that information. 250 words or less.
*	Actual Estimated Retail Price: If there is no comparable product on the market, please provide the estimated retail price:
*	How is this product different from earlier versions of your company’s other products/technologies? 250 words or less.
*	Has an earlier version of this product been entered into NPS?Yes No
	If yes, when? (MM/DD/YYYY)
	Did it win an award? (If yes, please identify):
*	Has this product received any other awards?Yes No
	If yes, please list Award Title, Sponsoring Organization and Date of Award:
	Does this product fill a void or market need not currently met? If so, please describe in 250 words or less.
*	Please list the 3 or 4 most unique attributes of this product: (Please refrain from using marketing language in describing your product. Be clear and specific.)
	NEXT STEPS: After submitting this application, please upload logo and other materials to the FTP site; instructions are in Step 4 of the NPS Application page. Deadline: Jan. 13, 2012.
	Privacy Policy: Some of the information you provide on your SIA NPS application is used in the marketing and promotion of your product. These include the product and company name, description, photo, information sheet and company contact information. All other materials are held in strict confidence by the SIA NPS judges, ISC EXPO and SIA Staff. At no time is the information you provide shared with an outside party.
	Fees/Payment: SIA Members: $2,500 per product entry Non-SIA Members: $3,500 per product entry View the benefits of becoming a SIA member
	Reed Exhibitions takes all payments for the SIA New Product Showcase. If you have not made payment arrangements through Reed Exhibitions for your entry, please contact Chris Tatulli at ctatulli@reedexpo.com or 203-840-5314.
	Disclaimer: I certify that the information provided in and with this application is true and correct to the best of my knowledge. I hereby agree that the Security Industry Association and ISC EXPO may publicize the entry in any manner. I further understand that all materials are printed as they are received by SIA or Reed Exhibitions and that neither SIA nor Reed Exhibitions is responsible for any items received after the submission deadline.
*	Yes